The easy things to make and sell are more often than not people you know. It turns out that the easiest way to get money is to convince people to buy what you sell. I was an early adopter of that approach, which I’m just as guilty of as anyone else.
When you’re a young entrepreneur, you think you’re a kid at the Christmas party, and they’re asking if you would like to sell them candy:
But there’s nothing so easy as giving candy. But once you think you know how to, you are in for a nightmare.
In the age of the internet, it can feel like every market is an opportunity.
You have to be smart enough to know that’s just wrong. And you better be able to identify where the opportunities are.
But one of the biggest problems in making money from doing things you’ve never done before is the mindset. People start doing things they’ve never dreamed about before because they think, “Sure we can make money if we go and start a business”.
To be honest this is not true. Many opportunities you can take, but they are not easy. They take time, effort, and discipline.
This is what I mean by “easy things to make and sell”. You need to understand them. You need to be creative, smart, and curious enough to see the possibilities. But when you do, don’t go for things you’ve always thought you could do. If you can’t go for easy, don’t even think about it!
2. You should not waste time or energy on the wrong things.
If you’re a marketer, you’re probably looking for things that will help you grow your business. There might be some things you do that you’re good at, or something you’re passionate about, and you just need to find the opportunity to do it.
For example, there’s a lot of “What do ecommerce startups do?” questions. But we’ve found that the really important question is: What do ecommerce startups do?
We do a whole lot of things that don’t come naturally to most businesses in most circumstances. You may think this is hard to find the right answer, but the harder it is to find the right answer, the more likely you are to find the best answer.
You’ll find that the way to find the right things is not to go out and talk to each person individually, but by starting small
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