Nathan Hale, from the University of North Carolina, says that a hip-hop album of the poorest performers will go down far better than one with the biggest sales.
This week, the Guardian and Pitchfork ranked 10 top-selling rap albums and albums of the year.
In one area, there was a huge disparity with the music industry. The top selling indie label made more money per unit sold than the most popular, selling about a fifth more records in 2016 than 2015.
The chart shows that the highest-selling indie label has made £4.3m per song this year – a total of £21m more than most major labels.
The top 10 best-selling US record labels (£) Year Top ten best-selling indie label (£) 2014 Jay-Z Roc Nation, Kanye West Interscope, Drake 2014 Sony/ATV Tidal, Kanye West 2015 2 Chainz Def Jam, Kanye West, Frank Ocean 2015 2Pac Def Jam, Kanye West, Eminem 2016 Young Money, G.O.O.D..$, Kanye West, Justin Bieber 2017 Big Sean Def Jam, Kendrick Lamar, Rihanna 2017 Vince Staples Def Jam, Kanye West, Drake 2017 Eminem Def Jam, Kanye West, Drake, Rihanna 2017 Nas Def Jam, Kanye West, Drake 2017 Eminem, Kanye West, Kanye West, Rihanna
The top ten best-selling hip-hop albums (£) Year Number of sales Number of Top 10 best-selling indie labels Average per song 2015 Eminem, Kanye West $1.99 $0.99 2016 Eminem, Kanye West $1.99 $0.98 2016 Kendrick Lamar, Jay-Z $1.99 $0.98 2016 Big Sean, 2 Chainz $1.99 $0.97 2015 Young Money, G.O.O.D.$ $1.99 $0.97 2015 Vince Staples, Def Jam, Kanye West $1.99 $0.97 2015 2 Chainz, Kanye West $1.99 $0.96 2016 Kanye West, Jay-Z, Frank Ocean $1.99 $0.96 2015 2 Chainz, Drake $1.99 $0.96 2015 Royce Da 5’9″, Kanye West $1.99 $0.93 2016 Young Money, Lil Uzi Vert, Vince Staples, Kendrick Lamar $1.99 $0.94 2016 Kendrick Lamar, Drake $1.99 $0.93 2015 Jay-Z, Eminem, Kanye
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